"This is a realm where middle ground doesn't exist. Fuck middle ground." announces Profound Lore Records on their website. Forget what you thought was heavy. It's a feather to Profound Lore. This is one of, if not the, heaviest labels in existence. It's dark, it's black, it's doom, it's noise, and it will scare the pants off you. The bands on this label shrug off not only the conventions set by pop music, but they also shed the archetypes of their own genres. Some of the acts on Profound Lore are so heavy as to be almost unlistenable, even for the hardest of metalheads. But the acts here are not slasher film gross-outs, they're haunting psychological horror masters. Some of these beasts include Alcest, Cobalt, The Gates Of Slumber, Krallice, Portal (Aus), and Wold. The site has a selection of free downloads to sample some of this sonic terror, make sure you pack an extra pair of underwear. Always cordial, Profound Lore apologizes if it takes awhile to receive your order. It's a long way from the depths of Hell to your doorstep.
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